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Singla, Babita
- Consumers Behavior towards Debit Card Payment Mode while Shopping at Retail Stores
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Authors
Affiliations
1 IKG Punjab Technical University, Jalandhar, IN
1 IKG Punjab Technical University, Jalandhar, IN
Source
Research Cell: An International Journal of Engineering Sciences, Vol 16, No 1 (2015), Pagination: 121-126Abstract
This paper attempts to identify different factors affecting consumers on adoption of debit card payment with reference to shopping at retail stores. With this view, a month long survey was conducted among consumers, who do shopping through debit card in which 175 respondents were interviewed using convenient sampling. The entire analysis shows that debit card payment behavior among consumers varied. Study also concludes that most significant factor influencing their debit card payment behavior was perceived ease of use and usefulness of card. Finally, it is believed that the outcomes of this research will have an impact on society to understand changing behavior of people towards making payment that can help different marketers who want to create value to the consumers by providing them different payments options in the market.Keywords
Debit Card Payment, Consumer Behavior, Marketers.Full Text
- Factors Affecting Buying Behavior of Organized FMCG Retail Customers
Abstract Views :128 |
PDF Views:2
Authors
Affiliations
1 Punjab Technical University, Jalandhar, IN
1 Punjab Technical University, Jalandhar, IN
Source
Research Cell: An International Journal of Engineering Sciences, Vol 8 (2013), Pagination: 83-91Abstract
All human beings are consumers. In order to survive in this world, they need various things in their daily life to eat, drink and they also need to visit various places of their interest and to interact with different kinds of people. Those consumers with similar needs are attracted towards each other and form groups. Retailers identify these groups as their target groups and they do the segmentation of their target market on various basis such as Demographic, Geographic, and Psychographic etc. Different groups behave differently and respond to similar situation / product / service in the different manner. Thus it becomes very important for the retailer to understand how customers behave when they come to his store. What are their needs and likings? What is there in his store which attracts them to visit there and what is there which can irritate them. Answers to all these questions are very important for a retailer to understand in order to sustain in this competitive market.Keywords
Retail, Customers, Demography, FMCG.Full Text